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Featured Articles

SmartStrand
Mohawk Carpet
SmartStrand

When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.

Barnwood Living
Bruce Hardwood Flooring
Barnwood Living

Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.

NuGen
Tarkett Luxury Vinyl Flooring
NuGen

NuGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear.

3 Tile Foyer Ideas That Will Make A Lasting First
American Olean® Tile
3 Tile Foyer Ideas That Will Make A Lasting First

The entryway to your home is the first thing guests see upon arrival, and it sets the tone for the rest of your home.

Presario Stone Tile
American Olean® Tile
Presario Stone Tile

A stellar mix of color movement, distinguishing lines, and varied finishes Presario natural stone tile exemplifies beauty.

Ideology™
American Olean® Tile
Ideology™

Available in three neutral colors, Ideology™ ceramic tile collection fuses the timeless beauty of white marble veining with modern design.

Bryson Valley™
American Olean® Tile
Bryson Valley™

Bryson Valley offers an ultra-realistic barnwood visual with authentic hardwood texture. The rich warmth of real wood floors is presented in large format porcelain tile.

The Rochester series
American Olean® Tile
The Rochester series

The Rochester natural stone-inspired series is a beautiful blend of limestone and pulpis marble that boasts gorgeous, authentic looking veining and chiseled edges.

Cross Weave
Southwind Carpets
Cross Weave

This LCL (Level Cut and Loop) pattern is a very striking and fashionable “fabric” for the floor, with random combos of texture and color, and is designed with So Soft™ solution-dyed PET yarn. Available in 9 harmonious color combinations.

RevoTile
Daltile® Tile
RevoTile

This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.

ProGen
Tarkett Luxury Vinyl Flooring
ProGen

ProGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear. It holds up beautifully against water, temperature change and sunlight, resisting buckling, denting and warping. ProGen promises an improved experience – from design and installation to appearance and long term wear. It is the solution for the current generation of smart, savvy consumers that last for the next generation.

Majestic Plank
Southwind LVT/LVP
Majestic Plank

Majestic Plank is Southwinds most economical hard surface offering, albeit it's loaded with high-end style and design options. Topped with a 6-mil wear layer and two coats of UV-cured urethane, Majestic Plank offers a lot of bang for the buck.

Lavaliere
Daltile® Stone
Lavaliere

This luxurious collection of natural stone mosaics with antique mirror accents are the perfect combination of curvilinear ingenuity and geometric precision.

American Charm 6
Armstrong Luxury Vinyl Floors
American Charm 6

American Charm 6 is built to withstand household wear and tear. It is a pet-friendly solution ideal for high-moisture areas such as kitchens, bathrooms, and laundry rooms. The Urethane Plus coating and 6-mil wear layer work together to protect from scratches, stains, and scuffs.

American Personality 12
Armstrong Luxury Vinyl Floors
American Personality 12

The American Personality 12 collection features a fiberglass reinforced structure with a 12-mil wear layer for protection from rips, tears, and gouges. No acclimation is required for most in installations, and it can be installed in direct sunlight. American Personality 12 is ideal for residential applications, light commercial spaces and Main Street business.

Natural Creations with Diamond 10
Armstrong Luxury Vinyl Floors
Natural Creations with Diamond 10

We’ve harnessed the brilliant properties of diamonds to create flooring that is unmatched in performance and durability. This revolutionary, patented innovation uses cultured diamonds, with all the properties of real diamonds, to provide the highest scratch, stain and scuff resistance in the industry.

Armstrong Parallel USA 20
Armstrong Luxury Vinyl Floors
Armstrong Parallel USA 20

Manufactured in the US, Parallel USA Luxury Flooring offers a balance of performance, design and price – and is just a truck delivery away. Its performance has been strengthened with Urethane Plus coating to provide enhanced resistance to scratches, stains and scuffs compared to standard urethane coatings.

Loferski Appointed Director of Marketing at Bostik
Bostik Adhesives
Loferski Appointed Director of Marketing at Bostik

Wauwatosa, September 29, 2020 - Bostik, Inc., a world leader in specialty adhesives and installation systems for building construction, recently announced that Eric Loferski has joined the company as Director of...

Mohawk Partners with Sunshine on a Ranney Day
Mohawk Carpet
Mohawk Partners with Sunshine on a Ranney Day

CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...

The Architect’s Newspaper Honors LATICRETE with the ‘Best of Products’ Awards
LATICRETE®
The Architect’s Newspaper Honors LATICRETE with the ‘Best of Products’ Awards

Sept. 28, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has been honored by The Architect’s Newspaper in its sixth-annual “Best of Products” awards, which recognizes products from...

STONETECH Luxury Vinyl & Laminate Cleaner by LATICRETE
LATICRETE®
STONETECH Luxury Vinyl & Laminate Cleaner by LATICRETE

September 24, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, now offers STONETECH® Luxury Vinyl & Laminate Cleaner, a no-rinse, daily cleaner designed to quickly and safely...

Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products
Daltile® Tile
Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products

Dallas, TX – September 23, 2020 – With Gensler, a leading global design and architectural firm, serving as the design consultant, Daltile has recently created and launched three new stunning tile lines – My City, Sector, and Flat. The epitome of sophisticated design, these fashion-driven, cement-look lines feature...

Tarkett: Nine New Stone Designs for Popular ProGen™ Rigid Core LVT Collection
Tarkett Luxury Vinyl Flooring
Tarkett: Nine New Stone Designs for Popular ProGen™ Rigid Core LVT Collection

SOLON, OH, AUGUST 20, 2020 — Tarkett, a worldwide leader in innovative and sustainable flooring, is expanding its collection of ProGen™ rigid core luxury vinyl tiles and planks with nine new stone designs. The new designs join 22 high-definition wood designs, giving homeowners...

LATICRETE Releases New Liquid Rubber Anti-Fracture Polymer, FRACTURE BAN™ SC
LATICRETE®
LATICRETE Releases New Liquid Rubber Anti-Fracture Polymer, FRACTURE BAN™ SC

August 25, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched FRACTURE BAN™ SC, a thin, load-bearing, self-curing liquid rubber polymer that can be easily applied in a single coat to form a...

LATICRETE Launches 170.5 Sound & Crack Isolation
LATICRETE®
LATICRETE Launches 170.5 Sound & Crack Isolation

August 31, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched 170.5 Sound & Crack Isolation Mat, a high-performance acoustical underlayment system that muffles impact noises through...